At Maru/Blue we take great pride in the quality of our market communities. We go to great lengths to ensure they are of the highest quality. We know they are representative and reliable, but it’s great when a respected researcher’s analysis proves it, again.Read More
Data shows that 9 out of 10 people who are being routed through sample exchanges as river sample fail to qualify for a survey they are screened for. So they get asked to qualify for another study—and get asked basics like age, gender, race and region over and over again. That’s a terrible respondent experience. And it is completely unnecessary.
A well-profiled community allows you to target the right person with the right survey.Read More