Stop the Eyescuses and Book an Eye Exam

[Source: Ontario Association of Optometrists] - TORONTO, May 16, 2019 /CNW/ - According to a recent poll of Ontario Millennials and Gen Xers, those surveyed are making "Eyescuses" about why they don't get their eyes checked on a regular basis.

Although over three-quarters of millennials surveyed state that regular eye exams are important, many feel it takes too long to book or attend an eye exam.

"For a generation who say they don't have the time to make eye health a priority, Ontario's optometrists want to show how easy it is to protect your vision and overall health," says Dr. Joshua C. Smith, President, Ontario Association of Optometrists (OAO). "In fact, it's quicker to book an eye exam than it is to download the latest episode of your favourite TV show".

Read More
PollsMegan Paul
Halo Top Kicks Off May Long Weekend with Thousands of Free Pints at First Ever 'Halo Top Drive-Thru' Pop-Up Locations

[Source: Halo Top Creamery] - TORONTO, May 14, 2019 /CNW/ - Halo Top Creamery is celebrating Canada's unofficial kick-off to summer by making the infamous May Long Weekend traffic more bearable with the first ever 'Halo Top Drive-Thru.' The two drive-thrus will pop up in Toronto and Vancouver at 3 p.m. EST on Friday, May 17 to offer the ideal treat to help make it through that bumper-to-bumper traffic. Fans can get their hands on one free pint of Halo Top® until supplies last. There will be 10,000 pints available in a variety of dairy and non-dairy flavours at the two locations, complete with spoons to dig right in.

Read More
PollsMegan Paul
Nathan Pereira joins Maru/Blue as the company continues growth in the UK

LONDON, UK – (May 13, 2019) Maru/Blue—premium quality data services firm—announces the hire of Nathan Pereira. Nathan joined Maru/Blue in the role of Business Development Manager on the Agency and Enterprise team and will be an integral part in expanding and growing the company’s presence in the UK. Nathan has over 15 years of experience in strategy, insights and driving brands along with clients forward. Prior to joining Maru/Blue, Nathan was at Norstat, Vision Critical, and Medefield.

Read More
Survey reveals 44 per cent of Canadians have not filed their taxes

[Source: H&R Block Canada Inc.] TORONTO, April 11, 2019 /CNW/ - The deadline for Canadians to file their personal income tax return is just around the corner, but many Canadians may find themselves scrambling to file on time. A recent survey revealed that 44 per cent of Canadians have yet to file their taxes – the same proportion of people who had not filed last year at this time.1 

"While you won't get a reward for filing well in advance of the deadline, you may face penalties if you miss it," says Lisa Gittens, H&R Block Senior Tax Expert. "You should file as soon as you can. If you delay filing until the last minute, you are more likely to make mistakes."

Read More
PollsMegan Paul
Canadians love their tax refunds, but it's blinding them to better tax planning: CIBC poll

[Source: Financial Post] A new survey by CIBC found that 63 per cent of participants didn't know tax refunds were their own money, rather than a 'windfall of unexpected money'.

Most Canadians can agree that there is no better feeling than checking your bank account and seeing that your tax refund has been deposited.

While a new poll by CIBC found that 53 per cent of Canadians are expecting to get some sort of refund this year, Jamie Golombek, the managing director of tax and estate planning at the bank, doesn’t think refunds are worth celebrating.

Read More
PollsMegan Paul
Maru/Blue announces new hires as it continues growth in the UK

LONDON, UK – (April 4, 2019) Maru/Blue—premium quality data services firm—announces the hire of Claire Treloar and Simon Gallagher.

Claire Treloar has joined Maru/Blue in the role of Business Development Manager on the agency sales team and will be an integral part in expanding and growing the company’s presence in the UK. Claire has 17 years of experience as a sales and marketing manager in high-level sales environments. She has a proven track record for first-class client satisfaction.

Read More
7 in 10 women make significant financial sacrifices for the sake of others, new CIBC study finds

[Source: CIBC - Consumer Research and Advice] TORONTO, Feb. 21, 2019 /CNW/ - As many as seven in 10 (69 per cent) Canadian women make significant financial sacrifices including putting their careers on hold to care for loved ones, which can put them at a considerable disadvantage to men when it comes to saving for their retirement, a new CIBC study finds. In fact, almost 1 in 3 (30 per cent) women say they've reduced or stopped saving as a direct consequence of childcare or eldercare responsibilities.

Read More
PollsMegan Paul
Car Courtship? New Study Finds Canadians Link Relationship Potential to the Type of Car You Drive

[Source: autoTRADER.ca] - TORONTO, Feb. 12, 2019 /CNW/ - A new study from autoTRADER.ca has discovered that when it comes to dating, the type of vehicle you drive, and how long you've owned it, can actually impact how "relationship-ready" you appear to a potential date. Step aside, exotic sports car drivers: nearly half of all Canadians report finding SUV drivers to be most attractive and commitment-friendly (40 and 48 per cent respectively). In fact, commitment-craving Canadians may want to steer clear of flashy sports cars altogether, since almost two thirds (61 per cent) of Canadians associate such cars with short-term flings. Even a modest, reliable sedan sends a better signal for long-term relationships – 65 per cent of Canadians see such drivers as stable and more likely to be commitment-friendly.

Read More
Megan Paul
Justin Trudeau’s credibility gap on SNC-Lavalin

[Source: Maclean’s] A new poll shows that among Canadians who are following the controversy, nearly three quarters think Wilson-Raybould has the most credibility. A large majority of people following the controversy over Justin Trudeau, Jody Wilson-Raybould and SNC-Lavalin say the former justice minister has the most credibility, a new online poll says.

Read More
PollsMegan Paul
Maru/Blue Launches Hispanic Omnibus

Toronto, Ontario – (February 11, 2019) - Today, Maru/Blue—a premium quality data services firm—is pleased to announce the launch of its exclusive Hispanic Omnibus. “This exciting new service allows companies to instantly tap into a truly representative sample of both unacculturated and acculturated U.S. Hispanics,” said Maru/Blue Managing Director, Rob Berger.

Read More
Press ReleaseMegan Paul
Maru/Blue Launches Exclusive Ailments Community

Toronto, Ontario – (February 4, 2019) - Today, Maru/Blue—a premium quality data services firm—is pleased to announce the launch of its exclusive Ailments Community. “Patient research is increasingly important but it can be difficult to find people with very specific health concerns. Now, with our deeply profiled audiences, we have 24 key ailments pre-screened in the U.S., Canada and the UK with feasibility extending to 500+ completes in each ailment in each country,” said Maru/Blue Managing Director, Rob Berger.

Read More
Press ReleaseMegan Paul
Retire or re-hire? 1 in 4 retired Canadians regret retiring and want to go back to work: CIBC Poll

[Source: CIBC - Consumer Research and Advice] TORONTO, Jan. 30, 2019 /CNW/ - A new CIBC poll finds that more than a quarter (27 per cent) of retired Canadians regret retiring and an almost equal number (23 percent) have tried re-entering the labour market. While 59 per cent choose to return to work for the intellectual stimulation, 50 per cent say it's financial concerns that have them hitting the pavement.

The poll also revealed that half of all Canadians would rather keep working past age 65 than retire and endure a lower standard of living. Most (78 per cent) believe that reducing their work hours or "semi-retirement" gives them the "best of both worlds."

Read More
PollsMegan Paul
We’re exhibiting at Marketing Show North 2019!

We are delighted to announce that we are exhibiting at Marketing Show North 2019.

After an incredible three years, Marketing Show North (previously known as Prolific North Live) will be taking place across two days on 27 & 28 February at EventCity in Manchester. Showcasing the latest innovation in marketing across the North.

Read More
Press ReleaseMegan Paul
It's Official: Canadians Say January is the Worst Month of the Year

[Source: Halo Top Creamery] TORONTO, Jan. 7, 2019 /CNW/ - Canadians have officially confirmed that January is the worst month of the year. Halo Top Creamery surveyed Canadians to see just how bad it could be and, not surprisingly, 64 per cent of Canadians stated that January is their least favourite month. However, Halo Top® is here to sweeten the new year with a giveaway every single day that's sure to lift spirits across Canada throughout the entire month.

Read More
PollsMegan Paul
Canadians are spending more time with the company of a screen than with friends and family sharing a meal

[Source: Loblaw Companies Limited] BRAMPTON, ON, Jan. 2, 2019 /CNW/ - As Canadians finalize their New Year's resolutions, President's Choice® is calling for 'eating together' to be added to their lists. With the PC Eat Together™ movement, the brand continues its journey to inspire more Canadians to get back to the table, demonstrating the social power of sharing a meal.

According to a national survey conducted by President's Choice® (PC®) *, 92 percent of Canadians want to spend more time enjoying a meal with loved ones. However, many are guilty of prioritizing screen time and viewing the incredible moments of others over the incredible moments in front them: almost 1 in 3 Canadians (29 percent) admit to spending more than four hours of their free time engaging with screens each day; while 43 percent say they spend less than one hour each day enjoying a meal with friends and family.

Read More
PollsMegan Paul
Less is more: Majority of Canadians want to simplify their lives

[Source: Simplii Financial] TORONTO, Jan. 2, 2019 /CNW/ - Canadians from coast-to-coast agree: it's time to simplify their lives, finds a new survey from Simplii Financial.  Whether it's clearing up clutter, getting a handle on email, or reducing the time spent on routine tasks such as laundry or grocery shopping, the vast majority of Canadians (87 per cent) want life to be more simple.

"Canadians are finding life too busy in many ways and want fewer burdens and more joy. The start of the year is the perfect time to put a plan in place to reduce wasted time and energy and clear the way for what really counts," says Corby Fine, Vice-President at Simplii Financial. "Think about how you can do less – less clutter, less waste, less spending – to do more of what you want in the year ahead."

Read More
PollsMegan Paul
Canadians say paying down debt is their top financial priority in 2019

[Source: CIBC] TORONTO, Dec. 27, 2018 /CNW/ - A new CIBC poll finds paying down debt is the No. 1 financial priority for Canadians heading into 2019, the ninth consecutive year debt repayment has topped the annual survey. Further, almost a third (29 per cent) say they've taken on more debt in the past 12 months citing day-to-day expenses as the top reason for piling up debt. 

"Debt weighs heavily on Canadians, so it's no surprise that Canadians continue to put debt concerns at the top of their list of priorities each year. Debt can be a useful tool for achieving long term goals such as home ownership or funding education, but if you're turning to debt to make ends meet, it may be time for cash-flow planning instead," says Jamie Golombek, Managing Director, CIBC Financial Planning and Advice who shares tips in a new video. 

Read More
PollsMegan Paul
Ford's approval rating down 5% since his election

[Source: CityNews] Six months after being elected premier, Doug Ford’s approval numbers appear to be slipping.

An exclusive poll for CityNews by DART Insight found that Ford’s approval rating is at 35 per cent — down two points from September and five points since the provincial election.

“This follows the Toronto municipal election which incorporated the downsizing of the city council by provincial fiat and a series of other self-inflicted political distractions,” the poll’s findings state.

Read More
PollsMegan Paul