Maru/Blue announces the launch of its exclusive Qualitative Community

Access articulate, premium known respondents for online qualitative research

Toronto, 11 June 2018: Maru/Blue, a premium quality data services firm, today announces the launch of its exclusive new Qualitative Community. Members of this community have been invited to join after they have been determined to be very articulate, engaged, and actively interested in participating in qualitative research exercises.

Because members have been pre-screened, they are immediately accessible for in-depth discussions. The community enables companies to seamlessly incorporate the voice of the customer in ongoing conversations and explorations.

The members of this exclusive Qualitative Community have proven themselves to be responsive and reliable respondents, who are ready to offer their opinions, ideas and reactions.

“We’re excited to announce this new community because it meets an urgent need for agencies, brands, and market research companies to have immediate access to articulate respondents who enjoy engaging in qualitative discussions,” said Maru/Blue Managing Director Rob Berger.  

“I’ve been very impressed with the quality of responses and openness of the Qualitative Community members’ feedback,” said Maru Group CEO Ged Parton. “They represent a tremendous opportunity for all researchers to get access to very articulate and involved people.”    

Access to the Maru/Blue’s Qualitative Community is available now in the U.S. and Canada.


About Maru/Blue

Maru/Blue is a premium quality data services firm that provides reliable global data connections for brands, agencies, and market research. We create value for our clients by connecting them with expertly profiled known respondents. The result? Reliable, reproducible insights. We deliver instant access to the general population, specific markets, and your or your competitor’s customers.

We began disrupting the market community industry in 2000. Our market communities broke new ground, adding depth and richness to clients’ understanding of what motivates their customers and shapes their markets. Now, as part of the Maru Group, we continue to provide reliable global data connections for agencies, brands, and market research firms.

Springboard America, and Maru Voice Canada, established more than a decade ago, are a testament to our commitment and depth of engagement. More recently we developed the Maru Voice Business Canada and Springboard America Business Forum, both an excellent source for business to business research.