AN AUTHENTIC POST IN AN INFLUENTIAL ONE
At the end of the day, the brand post was more successful at generating interest to buy. It was just as friendly and approachable as the influencer post and was more relevant and trustworthy.
To get there, the brand had to do what influencer posts do – be authentic and transparent about the fact that products aren’t mentioned on social media for free. If you try to be sneaky, it will harm the perception of your brand.
If, however, you want to use an influencer, you need to choose quality over quantity; find an influencer that matches your brand and who can deliver an authentic message.