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Selling Lifestyles
Online


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#1


BLUE SKY
The Big Idea

SELLING LIFESTYLES ONLINE

Moving from pushing product to selling lifestyle is a great strategic decision. But you need to consider branding, creative, messaging, rebuilding your website... and, if you’re an online retailer, how do you ensure customers get it?

 
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#2


THE HORIZON
A World of Possibility

WILL THE CHANGE MEAN MORE ENGAGEMENT (AND SALES)?

We surveyed over 600 women online and then sent 30 of them to visit a mobile boutique to see whether their relationship with the brand was transformed when the interaction changed.

 
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#3


DIGGING DEEP
Deciphering the Data

CUSTOMERS WANT AND NEED TO INTERACT WITH YOU - IN REAL LIFE

Most women left the mobile boutique inspired by, and aspiring to, the lifestyle it represented. They saw a new side of the brand – one that invited them in and encouraged them to interact with the products. And they felt connected to the brand in a way that hadn’t happened on the website alone. And the connection they felt stayed with them as they navigated the new website.

 
 
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