The Big Idea
TO RE-BRAND OR NOT TO REBRAND?
Feeling redundant in an ever-changing digital world has some brands thinking they need to re-invent themselves. From scratch.
But is it worth the time, money, and effort to take that leap?
We helped one brand decide how to take on the new landscape.
A World of Possibility
DID THE BRAND HAVE TO START OVER OR COULD THEY CONVINCE CONSUMERS THEY WERE STILL RELEVANT?
We needed to find out how much equity the brand had built up over the course of 100+ years and whether their name could be made relevant in today’s digital landscape.
We talked to small business owners and regular Canadians from across the country to find out.
Deciphering the Data
STICK WITH WHAT YOU KNOW BUT PUSH YOUR LIMITS OUT.
People had strong emotions about the brand – they felt sentimental and nostalgic, and they didn’t want it to change.
Instead of starting over, we advised them to stretch their own limits just a bit to assert their digital presence and relevance.
Saved them a ton of money and they’ve since asserted their right to be online!